ShareBute was a year-long project commissioned by Rothesay Townscape Heritage Fund and Argyll & Bute Council to improve visitor numbers to the Isle of Bute, on Scotland’s west coast.

MM66 conducted workshops with stakeholders, created concept designs, created and maintained two website designs (for summer and autumn), as well as implementing a full social media campaign on Facebook and Instagram, using social video, that generated thousands of followers and email addresses that can be used for future marketing.

The project also included a poster campaign that ran on trains in the west of Scotland.